Publications

Publication details [#31094]

Brienza, Casey. 2016. Manga in America: transnational book publishing and the domestication of Japanese comics. London: Bloomsbury. 232 pp.
Publication type
Monograph
Publication language
English
Source language
Target language
Main ISBN
9781472595874
Edition number
1
Edition info
ISBN (hardback): 9781472595867 ISBN (paperback): 9781472595874 ISBN (e-book): 9781472595898

Abstract

Japanese manga comic books have attracted a devoted global following. In the popular press manga is said to have “invaded” and “conquered” the United States, and its success is held up as a quintessential example of the globalization of popular culture challenging American hegemony in the twenty-first century. The present volume studies the history, structure, and practices of the American manga publishing industry. Drawing on extensive field research and interviews with industry insiders about licensing deals, processes of translation, adaptation, and marketing, new digital publishing and distribution models, and more, Brienza shows that the transnational production of culture is an active, labor-intensive, and oft-contested process of “domestication.” Ultimately, this book argues that the domestication of manga reinforces the very same imbalances of national power that might otherwise seem to have been transformed by it and that the success of Japanese manga in the United States actually serves to make manga everywhere more American.
Source : Based on publisher information

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