Advertisements strive to convey rich information in concise and beautiful language. How to reproduce the creativity of advertising language while accurately conveying the rich information contained in the advertisement and providing readers with aesthetic enjoyment requires advertising translators to not be confined to the original text but to cleverly adopt creative translation. To some extent, translation is a competition between the source language and the target language, as well as different translations of the source language. Based on this, advertising translation should fully leverage the advantages of the target language and reproduce the beauty and artistic conception of the original text.