Mass media

Andreas H. Jucker
Table of contents

The media of mass communication, or mass media for short, are agencies for the dissemination of information to large and anonymous audiences. In a narrow definition, which I shall adopt for the purpose of this article, the term “mass media” refers to the print media, such as newspapers and magazines, to the electronic media, such as radio and television, and to the online media on the Internet. The language of advertising is not treated here.

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