What kind of laughter? The triple function of “Hhh” as a contempt, intention, and interpretation marker

Pnina Shukrun-Nagar and Galia Hirsch
Ben-Gurion University of the Negev | Bar Ilan University

Abstract

The article examines the pragmatic functions of the Hebrew graphic laughter marker “hhh” in a particularly turbulent public-political discursive arena – online readers’ comments to Facebook posts by the two leading contenders for the post of Israeli prime minister during the 2020 election campaign, Benjamin Netanyahu and Benny Gantz.

We argue that “hhh” fulfills three functions dependent on its co-text, textual position, and length: (1) contempt marker – conveying contempt, ridicule, or disgust, towards a previous comment or post, their authors, or the associated political wing; (2) intention marker – signaling the employment of pragmatic strategies in the comment; and (3) interpretation marker – indicating the deciphering of pragmatic strategies in a previous post or comment.

The findings indicate that in all three categories “hhh” is used mainly to taunt the rival political wing, at times by creating an alliance with other commenters at the expense of their common rivals.

Keywords:
Publication history

Date received: 7 May 2022

Date accepted: 7 June 2023

Published online: 28 November 2023

Table of contents

Compared to face-to-face communication, digital interaction demands an extra processing effort to identify the addressers’ attitude and intentions (Yus 2011), since all the gestural, proxemic, paralinguistic, and prosodic indicators accompanying the oral utterance are missing (Labinaz and Sbisà 2021, 151). In order to make up for this lack, online participants use markers such as: abbreviations or acronyms (“LOL”); repetition of letters; punctuation; capitalization; and visual aids, including emoticons/emojis, GIFs, and stickers. This way messages are connoted with oral qualities, giving rise to what Yus (2011) labels an “oralized written text”.

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