Reklaamitõlge [Advertising translation]

Cristina Valdés
University of Oviedo
tõlkinud Evelin Edro
Sisukord

Reklaamitõlge, hoolimata selle üsna hilisest jõudmisest akadeemilistesse ringkondadesse, on viimastel aastakümnetel üks kõige kiiremini ja intensiivsemalt arenenud tõlkeuuringute harusid. Iga sel teemal läbiviidav terviklik uurimus nõuab reklaammaterjali tootmise ja tõlkimisega seotud keerukuse tõttu interdistsiplinaarset käsitlusviisi. Võtmeküsimusteks on aspektid nagu reklaamidiskursuse mõju tõlkimisele, reklaamtekstide küllus ja erisugusus, tootmis-, levitamis- ja tõlkeetappide erinevad osalejad ja meedia mõju.

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