Narrative is viewed by numerous linguistic and non-linguistic disciplines as inescapably fundamental in human life, central to the (re)constitution and interpretation of personal, social, and cultural reality. As Bruner has asserted, “we organize our experience and our memory of human happenings mainly in the form of narrative – stories, excuses, myths, reasons for doing and not doing and so on” (1991: 4). The narrative texts which we are engaged in as part of our everyday life form an endless list that includes personal stories, comic strips, jokes, autobiography, personal letters, gossip, legal testimonies, novels, news reports, fairy-tales, retellings of plots of films and TV series, etc. These texts, popular or artistic (literary), not only crosscut the spoken, written and electronic modality, but are nowadays increasingly multi-modal (e.g. verbal-visual-musical).
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