Translation strategies and tactics

Yves Gambier
University of Turku
Table of contents

Translation Studies (TS) borrows considerably from other disciplines, with the risk of having an incoherent terminology: multiplication of so-called synonyms (e.g., translation, adaptation, localisation), polysemy (e.g., culture, function, equivalence), and unclear or inaccurate concepts (e.g., similarity, system, text, mother tongue). Strategy is one of those ambiguous terms in TS: it is not only used in different ways, but it also seems to be in competition with a dozen other terms (in English): procedures, techniques, operations, changes, shifts, methods, replacements, etc. Are we dealing with a unique concept behind those different names or with different concepts expressed by terms offered as almost synonyms?

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