With new electronic developments and the internationalization of discourse, and with its systematic interaction between verbal and non-verbal codes, media communication has radically altered the practice and the concept of translation and, inevitably, research in the field. In Translation Studies, a new concept has emerged: “multimedia translation”, which made it clear that translation cannot be—is hardly ever—confined to the level of language, not even to that of culture. The challenges are now not only cultural and linguistic, but also economic, social, technological, political, even industrial since “new technologies result in new ways of organising work and competencies” (Cattrysse 1997: 85).

References

Cattrysse, Patryck

1997 “Audiovisual translation and new media”. Hodgson and Soukup 1997 :67–89.

Chaume, Frederic Varela

2001 “Un modelo de análisis de los textos audiovisuales desde el punto de vista de la traducción”. Pajares et al. 2001 :389–397.

Hodgson, Robert and P.A. Soukup

eds. 1997 From one medium to another: Basic issues for communicating the Scriptures in new media. Kansas City: Sheed & Ward / New York: American Bible Society.

Izard, Natàlia

2001 “La traducción audiovisual: registros lingüísticos, función y modelos de análisis”. Pajares et al. 2001 :399–405.

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Pajares, Eterio Raquel Merino and J.M. Santamaría

eds. 2001 Trasvases culturales: literatura, cine, traducción. 3. Bilbao: Servicio Editorial de la Universidad del País Vasco.

Zabalbeascoa, Patrick

2001 “La traducción en los medios audiovisuals: Parámetros de estudio de la traducción audiovisual”. Pajares et al. 2001 :377–381.