How metaphors are rendered in subtitles

Jan Pedersen
Stockholm University
Abstract

Metaphors have been thoroughly studied as translation problems in recent decades. However, they are still under-researched in the subfield of audiovisual translation. This is strange since this mode of translation, particularly subtitling, has very special conditions which complicate the translating of metaphors, such as the interplay between dialogue, image and subtitles, as well as severe time and space constraints. This paper investigates how metaphors in the British sitcom Yes, Prime Minister were subtitled into Swedish. The results show that subtitlers treat metaphors as an important language feature, less prone to omission than other features. Furthermore, monocultural metaphors, which are not shared between cultures, are subtitled using more strategies than transcultural ones. Metaphors are also subtitled differently depending on the degree of entrenchment. Typically for metaphor translation, there is a loss of metaphor force, but more research is needed to ascertain whether this is media-specific or a general translation effect of growing standardization.

Keywords:
Publication history

Date received: 23 February 2016

Date accepted: 27 July 2017

Published online: 20 September 2017

Table of contents

In 1976, Menachem Dagut found metaphor translation to be an underexplored area. He would have been pleased to find how much exploration has been carried out since, not least by such prominent scholars as Van den Broeck (1981), Newmark (1988), Toury (1995), Lindqvist (2002), Dickins (2005), and Schäffner and Shuttleworth (2013). However, metaphor translation remains underexplored in the fast-growing subdiscipline of audiovisual translation (AVT), even though some recent studies have begun to address this (e.g., Iranmanesh and Kaur 2014; Schmidt 2014; Iranmanesh 2014; Pedersen 2015). The relative scarcity of studies is in a way understandable, AVT being a fairly young field, but it is also extraordinary in that AVT, and particularly subtitling, operates under very special conditions. In a previous article (Pedersen 2015), I investigated the interplay between the dialogue, image and translation, which is always an issue in subtitling, and Iranmanesh (2014) tested the application of cognitive schemes on metaphors in subtitling, but more remains to uncover about this intriguing topic. The present paper sets out to answer the following questions:

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