Book review
Keiran J. Dunne & Elena S. Dunne, eds. Translation and Localization Management: The Art of the Possible
(American Translation Association, Scholarly Monograph Series XVI). Amsterdam: John Benjamins, 2011. x + 424 pp. ISBN 978-90-272-3192-5 €95, US$143

Reviewed by Miguel A. Jiménez-Crespo
Rutgers, State University of New Jersey
Table of contents

The technological revolution and the ensuing globalization have not only reshaped the practice and theorizations of translation (Munday 2012) but also the way translations are processed, managed and commoditized. The massive increase in the volume of multilingual content around the world has increased the complexity of managing translation projects (Gouadec 2007). This has brought to the fore the role of translation project managers in the global language industry. Translation and Localization Management: The Art of the Possible, edited by Keiran Dunne and Elena Dunne, is a comprehensive and long overdue collection of essays that cover the complex set of different skills required to succeed as a translation and localization project manager. Like many previous volumes in the American Translators Association Monograph Series, this book attempts to create bridges between the professional world and translation scholarship, though the reader of this volume will quickly identify an industry perspective and a constant lament for the lack of attention translation academia has paid to this activity. In this volume, we are told that the management of translation as a business is precisely at the core of translation—much like others have said about texts, cultures, cognition, functions, purposes or equivalence. It is at the core as appropriate management of translation projects results in successful completion of projects, efficiency, quality, cost reduction and profits margins… and, as one would expect, the profits are definitely not going to the translators themselves.

Full-text access is restricted to subscribers. Log in to obtain additional credentials. For subscription information see Subscription & Price. Direct PDF access to this article can be purchased through our e-platform.


Dune, Keiran
2006 “Putting the Cart behind the Horse: Rethinking Localization Quality Management.” In Perspectives on Localization, ed. by Keiran Dunne, 95–117. Amsterdam: John Benjamins. DOI logoGoogle Scholar
2009 “Assessing Software Localization: For a Valid Approach.” In Testing and Assessment in Translation and Interpreting Studies, ed. by Claudia Angelelli, and Holly Jacobson, 185–222. Amsterdam: John Benjamins. DOI logoGoogle Scholar
Gouadec, Daniel
2007Translation as a Profession. Amsterdam: John Benjamins. DOI logoGoogle Scholar
Hatim, Basil, and Jeremy Munday
2004Translation: An Advanced Resource Book. London: Routledge. DOI logoGoogle Scholar
Holmes, James S
1988 “The Name and Nature of Translation Studies.” In Translated! Papers on Literary Translation and Translation Studies, 67–80. Amsterdam: Rodopi.Google Scholar
Hönig, Hans G
1998 “Positions, Power and Practice: Functionalist Approaches and Translation Quality Assessment.” In Translation and Quality, ed. by Christina Schäffner, 6–34. Clevendon: Multilingual Matters.Google Scholar
Jiménez-Crespo, Miguel A
2009 “The Evaluation of Pragmatic and Functionalist Aspects in Localization: Towards a Holistic Approach to Quality Assurance.” The Journal of Internationalization and Localization 1: 60–93.   DOI logoGoogle Scholar
Munday, Jeremy
2012Introducing Translation Studies. 3rd ed. New York: Routledge.Google Scholar
Project Management Institute
2008A Guide to the Project Management Body of Knowledge (PMBOK® Guide). 4th ed. Newton Square, PA: Project Management Institute.Google Scholar
Pym, Anthony
2004The Moving Text. Amsterdam: John Benjamins. DOI logoGoogle Scholar
Quah, Chiew
2006Translation and Technology. Houndmills, Basingstoke: Palgrave Macmillan. DOI logoGoogle Scholar
Scarpa, Federica, Maria Teresa Musacchio, and Giuseppe Palumbo
2009 “A Foot in Both Camps: Redressing the Balance between the ‘Pure’ and Applied Branches of Translation Studies.” Interpreting & Translation 1 (2): 32–43.Google Scholar
Rabadán, Rosa
2008 “Refining the Idea of ‘Applied Extensions’.” In Beyond Descriptive Translation Studies, ed. by Anthony Pym, Miriam Schlesinger, and Daniel Simeoni, 103–117. Amsterdam: John Benjamins. DOI logoGoogle Scholar
Vandepitte, Sonia
2008 “Remapping Translation Studies: Towards a Translation Studies Ontology.” Meta 53 (3): 569–588. DOI logoGoogle Scholar
Wolf, Michaela
2010 “Translation ‘Going Social’? Challenges to the (Ivory) Tower of Babel.” MonTI 2: 29–46. DOI logoGoogle Scholar