With such a promising title, this volume is certain to catch the eye of anyone involved with cultural translation. As the editors explain in their introduction, it draws on previous work by pioneers of cultural studies such as Raymond Williams, Clyde Kluckhohn, and Geert Hofstede (1–2). Using these scholars’ definitions of the elusive notions of culture, value, and evaluative concepts as starting points, Blumczynski and Gillespie aim to investigate translation’s potential to preserve or transform source cultural values, as well as to influence the target culture and its values over time.