Advertising translation

Cristina Valdés
University of Oviedo
Table of contents

Advertising translation is one of the areas within Translation Studies that has evolved most rapidly and intensively in the last few decades, in spite of its late entrance in the academia. Any comprehensive study of this topic requires an interdisciplinary approach to deal with the complexity of advertising material production as well as with the complexity of its translation. Aspects like the discourse of advertising and the implications for translation, the richness and variety of advertising texts, the different participants in the production, distribution and translation stages and the impact of the media are key issues to consider.

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