Linguistic Landscape studies

Durk Gorter
Table of contents

In any city in the world the abundant use of commercial signage is noticeable in its central shopping areas. These are visual times where the written texts of advertisements and brand names come to passers-by wrapped in multimodal messages. Research into signage in public spaces, including commercial, non-commercial and official signs, has become known as the study of ‘linguistic landscape’. Even though the interest in the analysis of signs as such has a long tradition in semiotics and in the field of advertising, the ‘linguistic landscape’ as an object of investigation on its own is a relatively recent development which enjoys a growing interest in applied linguistics, sociolinguistics and other disciplines. The curiosity of researchers with different disciplinary backgrounds has led to the establishment of a prospering field and there is a rapid increase in the number of publications with case studies from all continents. Some of the many examples of linguistic landscape research will be presented in this contribution.

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