Rob Le Pair
List of John Benjamins publications for which Rob Le Pair plays a role.
Chapter 8. Appreciation and interpretation of visual metaphors in advertising across three European countries. Metaphor in Use: Context, culture, and communication, MacArthur, Fiona, José Luis Oncins-Martínez, Manuel Sánchez-García and Ana M. Piquer-Píriz (eds.), pp. 177–1942012.
The alternative typologies of visual metaphors proposed by Forceville (1996, 2005) and Phillips and McQuarrie (2004) show some striking similarities with regard to disposition of the visual elements, that is, the source and target domains. The first part of this chapter summarizes the results of… read more | Chapter
Information Mapping: Effects of text features and reader characteristics on performance and appreciation. Information Design Journal 15:1, pp. 69–832007.
In a previous study, no effects were found applying Information Mapping® (IMAP) to a relatively short text. In three new experiments, we investigated whether text length and the presence or absence of typical IMAP format features would influence possible IMAP effects, and if there would be any… read more | Article
Carol Lipson and Michael Days (Eds.) Technical communication and the world wide web. Information Design Journal 14:3, pp. 274–2762006.
Testing an Information Mapping® text: Does the method live up to the expectations?. Document Design 4:1, pp. 48–592003.