Rob Le Pair

List of John Benjamins publications for which Rob Le Pair plays a role.

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Mulken, Margot van and Rob Le Pair 2012 Chapter 8. Appreciation and interpretation of visual metaphors in advertising across three European countries Metaphor in Use: Context, culture, and communication, MacArthur, Fiona, José Luis Oncins-Martínez, Manuel Sánchez-García and Ana M. Piquer-Píriz (eds.), pp. 177–194 | Chapter
The alternative typologies of visual metaphors proposed by Forceville (1996, 2005) and Phillips and McQuarrie (2004) show some striking similarities with regard to disposition of the visual elements, that is, the source and target domains. The first part of this chapter summarizes the results of… read more
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Pair, Rob Le, Carel Jansen, Hubert Korzilius, Jolanda van Gerdingen, Susanne de Graaf and Rentia Visser 2007 Information Mapping: Effects of text features and reader characteristics on performance and appreciation Information Design Journal 15:1, pp. 69–83 | Article
In a previous study, no effects were found applying Information Mapping® (IMAP) to a relatively short text. In three new experiments, we investigated whether text length and the presence or absence of typical IMAP format features would influence possible IMAP effects, and if there would be any… read more
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Pair, Rob Le 2006 Carol Lipson and Michael Days (Eds.) Technical communication and the world wide web Information Design Journal 14:3, pp. 274–276 | Review
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Jansen, Carel, Hubert Korzilius, Rob Le Pair and Miranda Roest 2003 Testing an Information Mapping® text: Does the method live up to the expectations? Document Design 4:1, pp. 48–59 | Article