Javier Herrero-Ruiz
List of John Benjamins publications for which Javier Herrero-Ruiz plays a role.
Articles
2021 Interpretations based on delayed-domain (dis)appearance in printed advertising: Expanding the analytical framework Review of Cognitive Linguistics 19:2, pp. 299–331 | Article
In the Cognitive Linguistics literature, the way viewers understand printed ads whose interpretation is based on metaphors and/or metonymies is conditioned by the principle whereby the source and target domains are called upon by the linguistic expression at roughly the same time (cf. Gibbs,… read more
2019 Metaphor and metonymy in jokes: Evidence from Cognitive Linguistics and frame-shifting theory Revista Española de Lingüística Aplicada/Spanish Journal of Applied Linguistics 32:2, pp. 650–684 | Article
Over the last few years there has been a rapprochement between Cognitive Linguistics and semantic theories of humour based on the notion of script or frame. By drawing on Ritchie’s version of the theory of frame-shifting (2005) and reviewing the cognitive linguistic account of humour, we shall… read more
2011 The role of metonymy in complex tropes: Cognitive operations and pragmatic implications Defining Metonymy in Cognitive Linguistics: Towards a consensus view, Benczes, Réka, Antonio Barcelona and Francisco José Ruiz de Mendoza Ibáñez (eds.), pp. 167–194 | Article
This chapter, following preliminary work in Herrero (2009), adds to Lakoff’s (1987) taxonomy of icms other so-called figures of speech or tropes (often disregarded within Cognitive Linguistics) such as irony, oxymoron, overstatement, understatement, euphemism, and dysphemism. These figures are icms… read more