Fons Maes

Fons Maes

is author of the following articles:

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Van Weelden, Lisanne, Fons Maes and Joost Schilperoord. 2018. “Chapter 6. How visual form affects metaphoric conceptualization”. In Visual Metaphor: Structure and process, 147–162
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Westerbeek, Hans, Marije van Amelsvoort, Fons Maes and Marc Swerts. 2014. “Effects of cognitive design principles on user’s performance and preference”. Information Design Journal 21:2, 129–145
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Quispel, Annemarie and Fons Maes. 2013. “Visual Ability in Navigation Communication”. Information Design Journal 20:2, 136–147
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Maes, Fons and Joost Schilperoord. 2009. “Schemes and tropes in Visual Communication: The case of object grouping in advertisements”. In Discourse, of Course: An overview of research in discourse studies, 67–78
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Mol, Lisette, Emiel Krahmer, Fons Maes and Marc Swerts. 2009. “The communicative import of gestures”. Gesture 9:1, 97–126
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Hooijdonk, Charlotte van, Fons Maes and Nicole Ummelen. 2006. “'I have been here before'”. In Text features which enable cognitive strategies during text comprehension, 8–21