Fons Maes

Fons Maes

is author of the following articles:

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Van Weelden, Lisanne, Fons Maes and Joost Schilperoord. 2018. “Chapter 6. How visual form affects metaphoric conceptualization”. In Visual Metaphor: Structure and process, 147–162
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Westerbeek, Hans, Marije van Amelsvoort, Fons Maes and Marc Swerts. 2014. “Effects of cognitive design principles on user’s performance and preference”. Information Design Journal  21:2, 129–145
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Quispel, Annemarie and Fons Maes. 2013. “Visual Ability in Navigation Communication”. Information Design Journal  20:2, 136–147
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Maes, Fons and Joost Schilperoord. 2009. “Schemes and tropes in Visual Communication: The case of object grouping in advertisements”. In Discourse, of Course: An overview of research in discourse studies, 67–78
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Mol, Lisette, Emiel Krahmer, Fons Maes and Marc Swerts. 2009. “The communicative import of gestures”. Gesture  9:1, 97–126
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Maes, Fons, Karen Foesenek and Hanneke Hoogwegt. 2008. “9. Visual health communication: Why and how do literate and low literate South Africans differ in their understanding of visual health messages?”. In Adapting Health Communication to Cultural Needs: Optimizing documents in South-African health communication on HIV and AIDS, 151–170
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Maes, Fons, Pascal Marcelis and Frank Verheyen. 2007. “Referential collaboration with computers”. In Anaphors in Text: Cognitive, formal and applied approaches to anaphoric reference, 49–68
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Hooijdonk, Charlotte van, Fons Maes and Nicole Ummelen. 2006. “'I have been here before'”. In Text features which enable cognitive strategies during text comprehension, 8–21
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Maes, Fons. 1999. “What can production data teach us about the effectiveness of instructive text design variables?”. Document Design  1:3, 171–181
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Maes, Fons. 1996. “The Markedness of Abstract-Object Anaphors in Discourse”. In Coherence and Anaphora, 161–183