Joëlle Ooms
List of John Benjamins publications for which Joëlle Ooms plays a role.
Article
The EPPM put to the test: Evaluating four basic propositions Dutch Journal of Applied Linguistics 4:2, pp. 241–256 | Article
2015 Fear appeals are frequently used in health communication, for example in anti-smoking campaigns. Of the different theoretical models that predict and explain how fear appeals work, the Extended Parallel Process Model (EPPM; Witte, 1992) is probably used most often. However, most propositions of the… read more