Sabrina Mazzali-Lurati

List of John Benjamins publications for which Sabrina Mazzali-Lurati plays a role.

Articles

Palmieri, Rudi and Sabrina Mazzali-Lurati 2017 Practical reasoning in corporate communication with multiple audiencesJournal of Argumentation in Context 6:2, pp. 167–192 | Article
Corporate strategic communication has to be designed by considering multiple audiences of stakeholders. In this paper, we study the connection between the audience structure of corporate messages and the structure of the practical argumentation advanced to persuasively justify a business… read more
Mazzali-Lurati, Sabrina and Chiara Pollaroli 2016 Blending metaphors and arguments in advertisingMetaphor and Communication, Gola, Elisabetta and Francesca Ervas (eds.), pp. 217–234 | Article
The present chapter aims at outlining a framework of analysis that allows us to identify the central factors of advertising messages, in particular the arguments that addressers want to provide to addressees in order to convince them about the worth of the advertised product. Through the analysis… read more
Mazzali-Lurati, Sabrina and Peter J. Schulz 2003 The actualization of reading strategies in hypermediaDocument Design 4:3, pp. 246–268 | Article