Sabrina Mazzali-Lurati
List of John Benjamins publications for which Sabrina Mazzali-Lurati plays a role.
Articles
2017 Practical reasoning in corporate communication with multiple audiences Journal of Argumentation in Context 6:2, pp. 167–192 | Article
Corporate strategic communication has to be designed by considering multiple audiences of stakeholders. In this paper, we study the connection between the audience structure of corporate messages and the structure of the practical argumentation advanced to persuasively justify a business proposal. read more
2016 Blending metaphors and arguments in advertising Metaphor and Communication, Gola, Elisabetta and Francesca Ervas (eds.), pp. 217–234 | Article
The present chapter aims at outlining a framework of analysis that allows us to
identify the central factors of advertising messages, in particular the arguments
that addressers want to provide to addressees in order to convince them about
the worth of the advertised product. Through the analysis… read more
2003 The actualization of reading strategies in hypermedia Document Design 4:3, pp. 246–268 | Article