Mathieu Guidere
List of John Benjamins publications for which Mathieu Guidere plays a role.
Articles
2010 Introduction à la théorie analytique de la traduction et de l’interprétation Babel 56:4, pp. 299–312 | Article
Despite the major changes that occurred in the world during the last decade, translation theory has not taken into account the inevitable impact of these changes on the translation profession. Neither theorists nor professional translators have analyzed enough the remarkable change in perspective… read more
2000 Aspects de la traduction publicitaire Babel 46:1, pp. 20–40 | Article
The proliferation of international advertising campaigns has brought the translator to the forefront and opened the way for the marked expansion of what can conveniently be styled “advertising translation”. This is increasingly emerging as a key factor in the business worldþs internationalization… read more