Fritz Cropp
List of John Benjamins publications for which Fritz Cropp plays a role.
Article
2003 An Exploratory Study of Marketers’ Perceptions of the Internet: Reciprocal Communication Forms as Marketing Communication Tools Communication and Culture in Korea: At the crosswinds of tradition and change, Min, Eung-jun and Eunkyong Yook (eds.), pp. 119–139 | Article
The Internet has dramatically changed the way organizations communicate with consumers. This study examines South Korean marketers’ perceptions of reciprocal communication forms (e.g., e-mail, comment, chat with webmaster, bulletin board, and survey) in terms of the extent of use, marketing cost… read more