Yan Bing Zhang

List of John Benjamins publications for which Yan Bing Zhang plays a role.

Articles

Guided by the intergroup contact hypothesis, the authors examined the associations among Japanese sojourners’ (N = 94) perceived linguistic competence with English, communication accommodation of their most frequent American contact, relational solidarity with the contact, and their attitudes… read more
This study examined interview accounts from thirty-one Taiwanese older adults about their inter- and intra-generational communication experiences, and perceptions of today’s young and older people. Thematic analysis showed that Taiwanese older adults tended to initiate conversation topics… read more
Zhang, Yan Bing, Yi Song and Leilani Jensen Carver 2008 Cultural values and aging in Chinese television commercialsJournal of Asian Pacific Communication 18:2, pp. 209–224 | Article
This study examined commercials (N = 141) featuring older adult(s) shown on three Chinese TV stations (i.e., national, provincial, and local) in the fall of 2005 to uncover the dominant value themes, the major product categories, and the association between value themes and product categories.… read more
This study examined interview accounts of intergenerational communication from twenty younger adults (M age = 24.05; Age range: 19 to 33) and thirteen older adults (M age = 67.10; Age range: 62 to 72) in the People’s Republic of China (PRC). The interviews were tape-recorded and transcribed into… read more