Karen Smith
List of John Benjamins publications for which Karen Smith plays a role.
Article
2006 By any other name: A study of brand name transfer from English-language to Russian-language printed advertisements Languages in Contrast 6:1, pp. 47–70 | Article
The brand name is one of the most important devices for marketing a product. Western companies spend vast sums of money devising brand names that convey the positive characteristics of products marketed on the strength of their image. Many of the brand names patented are complex linguistic units,… read more