Judy Gregory

List of John Benjamins publications for which Judy Gregory plays a role.

Article

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Gregory, Judy 2003 Social issues infotainment: Using emotions and entertainment to attract readers’ attention in social issues leaflets Information Design Journal 11:1, pp. 67–81 | Article
Printed leaflets are widely used in social issues campaigns, but there is little evidence to suggest that they are consistently successful and little research to help campaigners decide what techniques will attract audience attention. Existing research suggests that leaflets may be successful for… read more