Tran Thi Kim Cuc

List of John Benjamins publications for which Tran Thi Kim Cuc plays a role.

Article

Cover not available
Lan, Duong Hoai, Vo Thi Kim Oanh and Tran Thi Kim Cuc 2024 Motivations behind TikTok content creation among Gen Z expatriates: A qualitative study Journal of Asian Pacific Communication 34:2, pp. 214–254 | Article
This study investigates the motivations behind TikTok content creation among Vietnamese Gen Z expatriates by exploring the interplay of the social comparison theory and the Uses and Gratifications Theory in shaping their engagement with the platform. Through qualitative interviews, we uncover… read more