Mike R. Allen

List of John Benjamins publications for which Mike R. Allen plays a role.

Article

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Dilbeck, Keith E., Andrés S. Domínguez, Jon Dornaletetxe Ruiz and Mike R. Allen 2018 The vicarious and source credibility grid across cultures Strategic Communication: Beyond nation cultural adaption, images and identity, Abu Bakar, Hassan and Bahtiar Bin Mohamad (eds.), pp. 83–106 | Article
The manuscript offers an expansion of a traditional view of source credibility based on evaluation of a message source with inclusion of vicarious credibility (evaluation by members of a social network). The move reflects the need to consider differing cultural perspectives on how a message… read more