Miguel Ángel García-Yeste
List of John Benjamins publications for which Miguel Ángel García-Yeste plays a role.
Articles
2020 Crítica en simpatía: Pedro Salinas y las antologías de poesía española contemporánea Revue Romane 55:1, pp. 117–137 | Article
For the first time, we analyze in detail the reading that Pedro Salinas makes of a series of relevant anthologies for the history of contemporary Spanish poetry: the two anthologies of Gerardo Diego (1932–1934) and the anthologie of Federico de Onís (1934), among others. Also, we study his… read more
2011 The Language of Graphic Advertising in The UK: Cultural Considerations Language for Specific Purposes, De Rycker, Antoon, Kris Buyse and Lieve Vangehuchten (eds.), pp. 36–62 | Article
The aim of this article is to explore the influence of cultural values on the design and communicative style of British graphic advertisements for food and beverages, particularly in relation to Hall’s context dependence and Hofstede’s individualism index. The motivation for this study comes from… read more