Zhu Yunxia
List of John Benjamins publications for which Zhu Yunxia plays a role.
Articles
1998 Using a combined approach to teach Chinese business writing Australian Review of Applied Linguistics 21:2, pp. 43–59 | Article
This paper sets out to explore how to teach Chinese business writing with a combined approach based on schema theory and genre analysis. Very little research has been done in the area of teaching business Chinese except for the ‘recipe’ style textbook advice which fails to reflect a complete… read more
1997 Examining the native speakers’ understanding of communicative purposes of a written genre in modern standard Chinese Australian Review of Applied Linguistics 20:1, pp. 133–149 | Article
This study aims to examine the different attitudes of the native speakers in understanding a written genre of Modern Standard Chinese—sales letters. The examination mainly focuses on the use of formulaic components as they appear in real Chinese sales letters and to compare these with the… read more