Jurel K. Yap

List of John Benjamins publications for which Jurel K. Yap plays a role.

Article

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Mendoza, Ronald U., Cristine Lian C. Domingo, Gabrielle Ann S. Mendoza and Jurel K. Yap 2024 Local language in the context of political divides: An evaluation of local language use in a voter-information campaign in the Philippines using Facebook split tests Journal of Asian Pacific Communication 34:1, pp. 1–22 | Article
As populist leaders leverage disparities across geographic and language communities, democracies are threatened by an increasingly divisive political climate that compromises public discussions. This study evaluates how the basic communication strategy of utilizing local languages in information… read more