Mari D. González

List of John Benjamins publications for which Mari D. González plays a role.

Article

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González, Mari D. 2009 Interactive Food & Beverage Marketing: Targeting Latino Youth in the Digital Age The Journal of Internationalization and Localization 1, pp. 4–39 | Article
Recent interest in U.S.-based Latino/Hispanic populations and their cultures has led to fruitful research and increased attention. Comprehensive books on Hispanic marketing have been made available by multicultural marketing experts. Marketing that targets Latino/Hispanic youth has become a… read more