Carmen Daniela Maier
List of John Benjamins publications for which Carmen Daniela Maier plays a role.
Articles
2019 Chapter 10. Researchers’ move from page to screen: Addressing the effects of the video article format upon academic user engagement and knowledge-building processes Engagement in Professional Genres, Sancho Guinda, Carmen (ed.), pp. 179–196 | Chapter
The present study belongs to an extensive project that explores how academic knowledge is mediated through new generic structures and publishing formats and provides data comprising research video articles from JoVE, the international Journal of Visualized Experiments.
In order to deal with the… read more
2019 Chapter 7. The multimodal bridge between academics and practitioners in the Harvard Business Review’s digital context: A multi-levelled qualitative analysis of knowledge construction Science Communication on the Internet: Old genres meet new genres, Luzón, María José and Carmen Pérez-Llantada (eds.), pp. 131–152 | Chapter
In this chapter we study adjusting strategies employed in the transition from research-based articles to other generic forms when the same knowledge is constructed and (re)mediated for different audiences and purposes. The empirical evidence is represented by a series of articles and related… read more
2011 Chapter 8. Structure and function in the generic staging of film trailers: A multimodal analysis Telecinematic Discourse: Approaches to the language of films and television series, Piazza, Roberta, Monika Bednarek and Fabio Rossi (eds.), pp. 141–158 | Article
This chapter discusses the generic structure of 12 comedy film trailers and explains how the promotional goals of trailers influence the way in which their generic staging is multimodally structured. Given that trailers are designed to sell and tell a story, it is argued that the specificity of… read more