Brian F. Bowdle
List of John Benjamins publications for which Brian F. Bowdle plays a role.
Article
2014 Economic competition is like auto racing: Building metaphorical schemas when reading text Metaphor and the Social World 4:1, pp. 65–89 | Article
Even though our language is pervaded by metaphor, we do not necessarily think metaphorically. Knowing whether people make conceptual connections between a source and a target domain, and if so under which conditions, is of theoretical as well as practical interest, for example in text design. This… read more