Leo Groarke
List of John Benjamins publications for which Leo Groarke plays a role.
Articles
2024 Auditory arguments, advertising, and argumentation theory: Hitting sour notes or ringing true? Multimodal Argumentation: Special issue of the Journal of Argumentation in Context 13:2 (2024), Stöckl, Hartmut and Assimakis Tseronis (eds.), pp. 177–202 | Article
In this essay, we explore the ways in which argumentation theory can be applied to multimodal advertising. In our discussion we emphasize “auditory” advertisements: advertisements that depend on non-verbal sounds. We show how key tools developed by argumentation theorists (KC tables, argument… read more
2017 Chapter 3. Editorial cartoons and ART: Arguing with Pinocchio Multimodal Argumentation and Rhetoric in Media Genres, Tseronis, Assimakis and Charles Forceville (eds.), pp. 81–110 | Chapter
Though they are often ignored in serious scholarship, editorial cartoons are an important vehicle for multimodal arguing. The present chapter outlines an “ART” approach to editorial cartoons which is rooted in contemporary argumentation theory. A series of examples are used to show how cartoons can… read more
2011 Strategic maneuvering with visual arguments in political cartoons: A pragma-dialectical analysis of the use of topoi that are based on common cultural heritage Keeping in touch with Pragma-Dialectics: In honor of Frans H. van Eemeren, Feteris, Eveline T., Bart Garssen and Francisca Snoeck Henkemans (eds.), pp. 59–74 | Article