Paul Bruthiaux

List of John Benjamins publications for which Paul Bruthiaux plays a role.

Bruthiaux, Paul 2005 In a nutshell: Persuasion in the spatially constrained language of advertisingPersuasion Across Genres: A linguistic approach, Halmari, Helena and Tuija Virtanen (eds.), pp. 135–151 | Chapter
The worldwide dominance of English is such that only catastrophic upheaval could seemingly threaten it in the near future. In the longer term, an emerging power (eg, China) may come to challenge American supremacy and with it the dominant position of English. However, even in the event of such a… read more
SOMMAIRE Description, Prescription, et Planification Linguistiques Cet article considère le paradoxe apparent qui accompagne les efforts des linguistes qui tentent d'influencer, délibèrèment et systèmatiquement, le comportement linguistique d'une communauté, tout en s'efforçant d'éviter une… read more