Magnus Hoem Iversen
List of John Benjamins publications for which Magnus Hoem Iversen plays a role.
Article
Chapter 8. Employing film form and style in the argumentative analysis of political advertising Multimodal Argumentation and Rhetoric in Media Genres, Tseronis, Assimakis and Charles Forceville (eds.), pp. 217–238 | Chapter
2017 In this chapter I propose incorporating concepts from film studies in order to better analyze multimodal argumentation in audio-visual texts. I do so by examining the argumentation of a particular advertisement appealing to fear. The core argument in the chapter is that argumentation studies can… read more