Min Li
List of John Benjamins publications for which Min Li plays a role.
Articles
2024 Brand transcreation as multimodal configuration: The (re)making of text, context, and meaning in brand semiotics Text and Context Revisited Within a Multimodal Framework, Gambier, Yves and Olli Philippe Lautenbacher (eds.), pp. 89–110 | Article
This article aims at revisiting some key concepts in translation studies by taking into account a new translation or multimodal practice called brand transcreation. Unlike translation proper or brand design proper, brand transcreation involves interlingual and multimodal production in the target… read more
2023 Cardinal direction judgment based on the integration of spatial reference frames in different languages Functions of Language 30:3, pp. 320–348 | Article
This study investigates how integrated egocentric and environmental reference frames influence direction determination and cardinal direction judgments in L1 speakers of Mongolian and Mandarin. The results show that in direction determination, Mandarin participants’ integrated frame of reference… read more