Dominika Beneš Kováčová

List of John Benjamins publications for which Dominika Beneš Kováčová plays a role.

Articles

Beneš Kováčová, Dominika 2024 Chapter 9. Social media influencers and #DigitalDetoxDay: A multimodal discourse analysis of an Instagram anti-stigma mental health campaignInfluencer Discourse: Affective relations and identities, Garcés-Conejos Blitvich, Pilar and Alexandra Georgakopoulou (eds.), pp. 227–249 | Chapter
This paper presents a case study of an anti-stigma mental health campaign called Digital Detox Day, which was first organised in 2020 with the aim of encouraging people not to use social media for one day. Despite foregrounding the positive effects of digital detox, the campaign was… read more
Beneš Kováčová, Dominika 2022 Becoming #Instafamous: The analysis of (in)formality in self-presentation on InstagramFormality and Informality in Online Performances, Rüdiger, Sofia and Susanne Mühleisen (eds.), pp. 12–37 | Article
Drawing on Goffman’s (1990 [1959]) metaphor of stage, this paper considers Instagram a frontstage environment where users are cautious of being watched and attune their performance to how they want to be perceived via strategic self-presentation. This understanding of online performance is… read more