Aikaterini Eikosideka

List of John Benjamins publications for which Aikaterini Eikosideka plays a role.

Article

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Eikosideka, Aikaterini 2024 Translating customer identity in male cosmetics advertising Translating Power Distance, Sidiropoulou, Maria (ed.), pp. 288–302 | Article
Addressee identity awareness often affects how speakers structure discourses. The study views male cosmetics advertising through a pragmatic lens to investigate how customer identity is shaped cross-culturally through men’s deodorant advertisements on the English and Greek market. The study uses… read more