Hanneke Hoogwegt
List of John Benjamins publications for which Hanneke Hoogwegt plays a role.
Article
9. Visual health communication: Why and how do literate and low literate South Africans differ in their understanding of visual health messages? Adapting Health Communication to Cultural Needs: Optimizing documents in South-African health communication on HIV and AIDS, Swanepoel, Piet and Hans Hoeken (eds.), pp. 151–170 | Article
2008 This chapter focuses on the use of stand alone visuals as a health promotion medium in South-Africa. First, we survey the effectiveness of visuals as health intervention medium in a low literacy context. Second, we present an interpretation framework for complex communicative visuals, based on two… read more