Mian Jia
List of John Benjamins publications for which Mian Jia plays a role.
Article
Fear appeals in Chinese public signs of COVID-19 prevention in local communities The interpersonal functions of public signs during the Covid-19 pandemic, Ogiermann, Eva (ed.), pp. 281–305 | Article
2023 Guided by the Extended Parallel Process Model (EPPM), this paper explicates the messaging strategies in Chinese public signs of COVID-19 prevention in local communities. 162 signs were collected from Internet posts. Our results show that the EPPM is a viable fear appeal framework to explain the… read more