Janja Žmavc
List of John Benjamins publications for which Janja Žmavc plays a role.
Article
2018 Chapter 2. Construction of the speaker’s persuasive image in public discourse: Classical rhetoric revisited Persuasion in Public Discourse: Cognitive and functional perspectives, Pelclová, Jana and Wei-lun Lu (eds.), pp. 43–62 | Chapter
This chapter presents Greco-Roman conceptualizations of rhetorical ethos in order to show that classical rhetoric, when properly reconstructed in the framework of its (relevant) sociocultural context, can fruitfully contribute to the research and analysis of persuasive strategies in contemporary… read more