Gerben Mulder

List of John Benjamins publications for which Gerben Mulder plays a role.

Articles

The New Statistics is an approach to scholarly research which offers an alternative to the problematic overreliance on significance testing currently plaguing the research literature. This paper describes the problems associated with significance testing and introduces the key concepts of the… read more
Krennmayr, Tina, Brian F. Bowdle, Gerben Mulder and Gerard J. Steen 2014 Economic competition is like auto racing: Building metaphorical schemas when reading textMetaphor and the Social World 4:1, pp. 65–89 | Article
Even though our language is pervaded by metaphor, we do not necessarily think metaphorically. Knowing whether people make conceptual connections between a source and a target domain, and if so under which conditions, is of theoretical as well as practical interest, for example in text design. This… read more
Dorst, Aletta G., Gerben Mulder and Gerard J. Steen 2011 Recognition of personifications in fiction by non-expert readersMetaphor and the Social World 1:2, pp. 174–200 | Article
This paper offers an integrated typology for the classification of personifications in discourse, based on existing methods for linguistic metaphor identification such as MIP (Pragglejaz Group, 2007) and MIPVU (Steen et al., 2010). The psychological relevance of the proposed typology is explored… read more
Sanders, Ted J.M., Jentine Land and Gerben Mulder 2007 Linguistics markers of coherence improve text comprehension in functional contextsDiscourse, Cognition and Communication, Sanders, Ted J.M. and Leo Lentz (eds.), pp. 219–235 | Article
Text coherence can be marked linguistically by using connectives and lexical signals that make coherence relations explicit. This study focuses on the influence of such markers on text comprehension in ecologically valid contexts. A first experiment shows how readers in a business meeting and in a… read more