Christopher Hopkinson
List of John Benjamins publications for which Christopher Hopkinson plays a role.
Article
2018 Chapter 8. Saving face online: Institutional responses to negative customer reviews on TripAdvisor Persuasion in Public Discourse: Cognitive and functional perspectives, Pelclová, Jana and Wei-lun Lu (eds.), pp. 181–206 | Chapter
Working within an interactional-pragmatic framework, this chapter reports on a study of hoteliers’ responses to negative customer reviews on the TripAdvisor website, exploring the significance of facework and rapport management strategies as means of persuasion. Negative reviews represent… read more