Jacky Visser
List of John Benjamins publications for which Jacky Visser plays a role.
Articles
Chapter 5. Direct-to-consumer advertisements for prescription drugs as an argumentative activity type Contextualizing Pragma-Dialectics, Eemeren, Frans H. van and Peng Wu (eds.), pp. 77–92 | Chapter
2017 Direct-to-consumer advertisements for prescription drugs as an argumentative activity type Argumentation and Health, Rubinelli, Sara and Francisca Snoeck Henkemans (eds.), pp. 81–96 | Article
2014 With direct-to-consumer advertisements (DTCA), pharmaceutical companies can market their prescription drugs directly to consumers. In order to properly study the argumentative aspects of these advertisements from a pragma-dialectical perspective, it is necessary to characterize DTCA as an… read more
Direct-to-consumer advertisements for prescription drugs as an argumentative activity type Argumentation and Health, Rubinelli, Sara and Francisca Snoeck Henkemans (eds.), pp. 81–96 | Article
2012 With direct-to-consumer advertisements (DTCA), pharmaceutical companies can market their prescription drugs directly to consumers. In order to properly study the argumentative aspect of these advertisements from a pragma-dialectical perspective, it is necessary to characterize DTCA as an… read more