Ayako Shibata
List of John Benjamins publications for which Ayako Shibata plays a role.
Articles
2020 Iconicity in branding: A case of Japanese whiskey Operationalizing Iconicity, Perniss, Pamela, Olga Fischer and Christina Ljungberg (eds.), pp. 245–264 | Chapter
This paper demonstrates the complex iconicity of Japanese whiskey by analysing brand identities represented on bottle designs and advertisements. There are, chronologically, four phases in the relationship between the names of products and the languages used on the labels: (1) the application of… read more
2017 The role of iconicity in package design: A case of the contemporary marketing of traditional Japanese confectionery Dimensions of Iconicity, Zirker, Angelika, Matthias Bauer, Olga Fischer and Christina Ljungberg (eds.), pp. 229–246 | Chapter
This paper demonstrates how iconicity functions in the contemporary marketing of Japanese traditional confectionery (wagashi) brands by analysing package designs. Two different brands, Toyara and Higashiya, are used to identify how company policies are embodied in the packages. The results show… read more