Janine A.E. Strandberg
List of John Benjamins publications for which Janine A.E. Strandberg plays a role.
Article
Solidarity for sale: Corporate social responsibility and newsjacking in global advertising during the Covid-19 pandemic Linguistic Landscape: Online-First Articles | Article
The outbreak of the Covid-19 pandemic had a strong impact on brand behaviour both locally and internationally, and many companies undertook activities of corporate social responsibility (CSR) by transforming factories to produce ventilators or hand sanitiser. This study argues that increased CSR… read more