Mikka Lene Pers

List of John Benjamins publications for which Mikka Lene Pers plays a role.

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Pers, Mikka Lene 2024 Chapter 10. The construction of tellability in YouTube vlogging: The case of mummy vlogger influencers Influencer Discourse: Affective relations and identities, Garcés-Conejos Blitvich, Pilar and Alexandra Georgakopoulou (eds.), pp. 256–283 | Chapter
This chapter examines how influencers present YouTube vlogs in their thumbnail picture, caption, and description box. More specifically, it documents how mummy vlogger influencers present vlogs as worth clicking by announcing content that is presented as ‘out of the ordinary’. These… read more