Hyunyi Cho
List of John Benjamins publications for which Hyunyi Cho plays a role.
Article
2004 Perceived effect of the mass media on self vs. other: A cross-cultural investigation of the third person effect hypothesis Journal of Asian Pacific Communication 14:2, pp. 299–318 | Article
This study represents the first cross-cultural investigation of the third person effect hypothesis, which states that individuals overestimate mass media effect on others (Davidson, 1983). It is predicted that the difference between perceived effects of the media on self vs. other will be greater… read more