Xu Cihua

List of John Benjamins publications for which Xu Cihua plays a role.

Title

Subjects Communication Studies | Discourse studies | Pragmatics

Articles

The present study analyzes the strategic maneuvering in the Lin Dan Commercial (LDC), an anti-corruption advertisement broadcasted on China Central Television, with the help of pragma-dialectics and conceptual metaphor theory. In order to evaluate the LDC’s reasonableness and effectiveness, this… read more