Jolanda Veldhuis
List of John Benjamins publications for which Jolanda Veldhuis plays a role.
Article
Tailoring fear appeals to lower-educated adolescents: The influence of modality and type of threat? Information Design Journal 20:1, pp. 32–46 | Article
2013 Research on smoking behavior suggests that less well-educated adolescents are most susceptible to taking up smoking. This paper reports on an experiment that investigates the effects of adapting fear appeals to this target group. Threats were manipulated in terms of content (long-term health versus… read more