Gunther Kress
List of John Benjamins publications for which Gunther Kress plays a role.
Articles
2015 Semiotic work: Applied Linguistics and a social semiotic account of Multimodality Theory in Applied Linguistics Research: Critical approaches to production, performance and participation, Lillis, Theresa (ed.), pp. 49–71 | Article
This article imagines a tussle between Multimodality, focused on ‘modes’, and Applied Linguistics (AL), based on ‘language’. A Social Semiotic approach to MM treats speech and writing as modes with distinct affordances, and, as all modes, treats them as ‘partial’ means of communication. The… read more
2004 Reading images: Multimodality, representation and new media Information Design Journal 12:2, pp. 110–119 | Article
In this paper I wish to point to what I see as the central issues in the linked shifts in representation and dissemination: that is, from the constellation of mode of writing and medium of book/page, to the constellation of mode of image and medium of screen. In particular I will draw attention to… read more
1998 Meaning as work: Individuals, society and the production of representational resources Linguistic Choice across Genres: Variation in spoken and written English, Sánchez-Macarro, Antonia and Ronald Carter (eds.), pp. 3 ff. | Article
